I've been using blog as a way to communicate with ms. Bates and other students in my class.
Some of the posts I put up in my blogs are of personal experience, such as what I went through writing the paper, just like the meta-commentary. Some are homeworks, and are required posts that ms. Bates specifically assigns. It also helps when we scan our homework up on the blog and view it in class in presentations.. etc.
I think this use of blog will improve if we just get more used to it - it was a new thing that I tried in academic classes so it was somewhat absurd to check the blog central everyday and check h/ws.
2007년 12월 7일 금요일
2007년 11월 27일 화요일
Required Postscript:
Parental Care:
Coke company present Santa and the bear in the same profile and pose. This allows the company to still have the effectiveness that using Santa carried but eliminating limiting factors of using santa has.
Coke company also reveal sense of parental care in using both mascots in its ads, arousing urge to buy from adult consumers.
Santa and baby polar bears, on the other hand, are directed more toward children.
Watters does not discuss the limitation that santa had. I would like to discuss and analyze more on that.
So far, I have secondary sources written by creator of Santa character for Coke, and illustrated history of Coke and the book "Coca-Cola and America," that vastly discuss Coke's advertising strategies. So these pictures fit perfectly with those sources. I plan on finding more secondary sources on purpose of animation and strategies for seasonal ads.
2007년 11월 13일 화요일
Strategy 1: Make your sources speak
Source used : Coca-Cola : An illustrated History - Watters
Watters writes of a interesting fact about Coca-Cola advertisement in one of his chapter, "Coca-Cola Advertising Strategies." He claims that Coca-Cola (advertisement) is an escape from reality, as he writes, "The concept was of relaxation, escape from reality" (Watters 228). He writes of three revealing strategies that Coca-Cola used, in the time of World War II, those of which led to its prosperity; Massengale approach, D'Arcy approach, and Santa Clause's on-time debut.
This is a quotation from the Massengale Approach section of the chapter:
"...elegant ladies and gentlemen on the beautifully printed posters... showing them most often drinking Coca-Cola in elegant surroundings, or playing at what in those days were rich people's sports - golf, tennis, and resort swimming ... if one spent a nickel for an ice-cold Coca-Cola, he or she was, during a brief pause, enjoying the same thing the rich and celebrated did" (Watters 218).
This is a quotation from D'Arcy Approach section of the chapter:
"...theme was maintained: Pleasant people in pleasant places doing pleasant things as a pleasant nation went pleasantly on its course. ... pretty girls and wholesome young men in the ads enjoyed themselves playing at games once reserved for the rich, including a very pretty girl wearing a discreetly daring tank bathing suit" (Watters 218-222)
This is a quotation about debut of Santa Clause:
"...Santa Clause smiling down from billboards, ho-ho-ho, saying "My hat's off to the Pause that Refreshes." Pleasant people in their pleasant homes had the "When You Entertain" booklets to make home even more pleasant" (Watters 223).
" Artist Haddon Sundblom's 1942 Santa Clause poster, allowing on-the-wing hint that World War II was going on" (Watters 223).
These quotations play a important role in my synthesis essay because now I know that Coca-Cola's largest ad strategy was to "pause" people from the crisis, World War II, and to "refresh." It is interesting to see what specific strategies they used, such as suggesting woman in a bathing suit, celebrities, and Santa Clause, because they all allow nervous at-war people to "pause, go refreshed."
Watters writes that the goal of Coca-Cola's ads was to "[promote] goals in the early years, easy to spot, such as making the drink a year-round habit ("Any time, anywhere," Thirst Knows No Season.")
However, he also suggests Santa Clause as effective way of advertising for Coca-Cola.
Therefore, I will be able to criticize his oxymoronic statement.
Watters writes of a interesting fact about Coca-Cola advertisement in one of his chapter, "Coca-Cola Advertising Strategies." He claims that Coca-Cola (advertisement) is an escape from reality, as he writes, "The concept was of relaxation, escape from reality" (Watters 228). He writes of three revealing strategies that Coca-Cola used, in the time of World War II, those of which led to its prosperity; Massengale approach, D'Arcy approach, and Santa Clause's on-time debut.
This is a quotation from the Massengale Approach section of the chapter:
"...elegant ladies and gentlemen on the beautifully printed posters... showing them most often drinking Coca-Cola in elegant surroundings, or playing at what in those days were rich people's sports - golf, tennis, and resort swimming ... if one spent a nickel for an ice-cold Coca-Cola, he or she was, during a brief pause, enjoying the same thing the rich and celebrated did" (Watters 218).
This is a quotation from D'Arcy Approach section of the chapter:
"...theme was maintained: Pleasant people in pleasant places doing pleasant things as a pleasant nation went pleasantly on its course. ... pretty girls and wholesome young men in the ads enjoyed themselves playing at games once reserved for the rich, including a very pretty girl wearing a discreetly daring tank bathing suit" (Watters 218-222)
This is a quotation about debut of Santa Clause:
"...Santa Clause smiling down from billboards, ho-ho-ho, saying "My hat's off to the Pause that Refreshes." Pleasant people in their pleasant homes had the "When You Entertain" booklets to make home even more pleasant" (Watters 223).
" Artist Haddon Sundblom's 1942 Santa Clause poster, allowing on-the-wing hint that World War II was going on" (Watters 223).
These quotations play a important role in my synthesis essay because now I know that Coca-Cola's largest ad strategy was to "pause" people from the crisis, World War II, and to "refresh." It is interesting to see what specific strategies they used, such as suggesting woman in a bathing suit, celebrities, and Santa Clause, because they all allow nervous at-war people to "pause, go refreshed."
Watters writes that the goal of Coca-Cola's ads was to "[promote] goals in the early years, easy to spot, such as making the drink a year-round habit ("Any time, anywhere," Thirst Knows No Season.")
However, he also suggests Santa Clause as effective way of advertising for Coca-Cola.
Therefore, I will be able to criticize his oxymoronic statement.
2007년 11월 12일 월요일
Extra Credit
During this helpful session, I learned how to critically analyze a secondary source. The source used was "Washington University: Real and hyperrreal Campus architecture favors faux over the original," by David Bonetti. Teachers running this session gave us a handout that has five aspects regarding analyzing the secondary source. They were "the author," "the rhetorical situation," "the claims," the evidence," and "the assumptions." Carefully applying these five aspects to the particular secondary source used, I gained an insight into how to more effectively and critically analyze the secondary source. We analyzed every aspect given in a handout regarding this article that criticizes the hyperreality of building of the WashU campus. It was an interesting session that was very helpful in directing me, although my secondary source is not an article like this one.
2007년 11월 2일 금요일
Required Post : Secondary Sources Summary
I have three crudely chosen secondary sources:
1. Coca-Cola - An Illustrated History - Watters
2. The Coca-Cola Kid (DVD), starring Eric Roberts and Greta Scacchi (don't know whothey are :) 3. For God, Country, And Coca-Cola - Pandergrast
For the first secondary source, I have read the part "The Development of the
Distinctively Designed Coca-Cola Bottle." Very special and exclusive Coca-Cola
bottle is what lead Coca-Cola's "magic." At the time when Coca-Cola was inventing
its bottle, there existed many copies that tried to resemble Coca-Cola's bottle,
which at the time, was a generic straight bottle.
After a inner company feud regarding what color to use, which turned out to be amber
instead of clear, Coca-Cola Company finally got the specifications of the bottle
that is unique for Coca-Cola. The Company wanted "... a bottle which a person will
recognize as a Coca-Cola bottle even when he feels it int eh dark. The Coca-Cola
bottle should be so shaped that, even if broken, a person could tell at a glance
what it was" (Watters 83). How Coca-Cola Company got the special shape for its
bottle is very interesting. While finding the shape of Coca bean and Cola nut in
Britanica Encyclopedia, a company staff found out that, cacao bean, having similar
name to Coca bean, does have the bulged sides and ridges. This gave rise to the present Coca-Cola bottle. Following is a quote from happy, succesful members of Coca-Cola bottling family : "Put your hand around that - that old six-and-one-half-ounce bottle. You know what you've got in your hand. You get that aroma. There's nothing like it... (Watters 85).
I haven't watched this movie, but I believe it has something to do with boosting Coca-Cola sales in Austrailia's outback. This is a summary located on the back cover of the DVD.
"...is full of clever fun, lighthearted romance, and an enchanting Aussie-American charm! Ex-marine turned Coca-Cola marketing guru Becker (Roberts) is on a mission to boost sales in Australia when he discovers a dry spot in the outbak, where everyone is guzzling a homegrown brew - and not a drop of his company's cola! Determined to pop the top off his competitor, Becker tries to reason with the crafty soda maker but ends up falling for his free-spirited daughter (Scacchi) who really shakes things up. Will everything fizzle or end up in perfect harmony? The answer is a delightful blend of romance and comedy that's sure to refresh you!"
2007년 10월 23일 화요일
Five Min of Fame
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"In 1931, the Coca-Cola Company commissioned Chicago illustrator Haddon Sundblom to develop the image of a human-like Santa Claus, based on the positive public response to a magazine advertisement for Coca-Cola depicting such a character that appeared in late 1930. Prior to Sundblom's first rendition in 1931, people envisioned Santa Claus as leprechaun-like, or as a queer mixture of a gnome and a bishop. Over the next third of a century, Sundblom's Santa would be embraced by the public worldwide, and become a holiday tradition. "
2007년 10월 16일 화요일
still writing
It is interesting to observe techniques the author uses to write essays that help to emphasize and more sufficiently convey the points made. In her essay “And We Are Not Married,” Williams effectively deliver her thoughts on the racial issue. Williams writes of her very personal experience, thus successfully providing personal tone of anger to the case of Tawana Brawley, she uses critical, cynical and sarcastic details on Tawana Brawley’s case to convey to the readers how the black people are greatly discriminated. By presenting her own experience, she deliberately shows that she really cares and is actually a victim of the issue. She then presents Tawana Brawley’s case with great contempt towards racism.
[Williams presents her discriminating experience.]
Williams’ tone and use of details in describing the “crime” committed to Tawana Brawley is critical and sarcastic. She writes, “Some tremendous violence, some great violation that challenges comprehension,” to conclude her greatly detailed description of Tawana Brawley case. This show
[Williams presents her discriminating experience.]
Williams’ tone and use of details in describing the “crime” committed to Tawana Brawley is critical and sarcastic. She writes, “Some tremendous violence, some great violation that challenges comprehension,” to conclude her greatly detailed description of Tawana Brawley case. This show
2007년 10월 15일 월요일
Passages
(711) Unprepared and slightly dazed, I finessed the questions with statistics and forgotten words; what actulaly comes to my mind, however, is one of the most tragically powerful embodiments of my ambiguous, tenuous, social positioning: the case of Tawana Brawley, a fifteen-year-old black girl from Wappinger Falls, New York. In late November 1987, after a four-day disappearance, she was found in a vacant lot, clothed only in a shirt and a plastic garbage bag into which she had apparently crawled; she was in a dazed state, responding neither to noise, cold, not ammonia; there was urin-soaked cotton stuffed in her nose and ears; her hair had been chopped off; there were cigarette burns over one-third of her body; the works KKK and nigger had been inscribed on her torso; and her body was smeared with dog feces. This much is certain- certain because there were objective third persons to testify as to her condition in that foundling state (and independent "objective" testimony is apparently what is required before experience gets to be labeled truth); and this much is certainly worth the conviction that she has been the victim of some unspeakable crime. Not matter how she got there. No matter who did it to her - and even if she did it to herself. Her condition was clearly the expression of some crime against her - some tremendous violence, some great violation that challenges comprehension.
It is this much that I grieve about, all told. The rest of the story is lost or irrelevant in the owrst of all possible ways.
(713)But the stories in the newspapers are no longer about Tawana anyway. They are all about black manhood and white justice – a contest of wills among her attorneys, the black community, and the New York State prosecutor’s office. Since Tawana’s statement implicated a prosecutor, an issue was the propriety of her case being handled through the usual channels rather than having a special unit set up to handle this and other allegations of racial violence. But even this issue was not able to hold center stage with all the thunder and smoke of raucous male outcry, curdling warrior accusations, the class and flash of political swords and shields – typified by Governor Cuomo’s gratuitous offer to talk to Tawana personally; by Al Sharpton’s particularly gratuitous statement that Tawana might show up at her mother’s contempt hearing because “Most children want to be in court to say good-bye to their mothers before they go to jail”. By television personality Phil Donahue’s interview with Glenda Brawley which he began with “No one wants to jump on your bones and suggest that you are not an honorable person but”; by the enlistment of the support of the Reverend Louis Farrakhan and a good deal of other anti-Semitic insinuation; by the mishandling and loss of key evidence by investigating authorities; by the commissioning of a self-styled Black Army to encircle Glenda Brawley on the courthouse steps; by the refusal of the New York Attorney General’s office to take seriously the request for an independent prosecutor; and by the testimony of an associate of Sharpton’s, a former police officer named Perry McKinnon, that neither Mason, Maddox, nor Sharpton believe Tawana’s story. (On television, I hear this latter story reported in at least three different forms: McKinnon says Tawana lied; McKinnon says Sharpton lied about believing Tawana’s story; and / or McKinnon says that Mason and Maddox made up the whole thing in order to advance their own political careers. Like a contest or a lottery with some drunken solomonic gameshow host at the helm, the truth gets sorted out by a call-in poll: Channel 7, the local ABC affiliate, puts the issue to its viewers. Do you believe Sharpton? Or do you believe McKinnon? I forgot to listen to the eleven o’clock news, when the winner and the weather were to have been announced.)
To me, the most ironic thing about this whole bad business - as well as the thread of wisdom which runs at the heart of the decision not to have Tawana Brawley testify - is that were she to have come out of her hiding and pursued trial in the conventional manner, I have no doubt that she would have undergone exactly what she did go through, in the courts and in the media; its just that without her, the script unfolded at a particularly abstract and fantastical level. But the story would be the same: wild black girl who loves to lie, who is no innocent, and whose wiles are the downfall of innocent, jaded, desperate white men; this whore-lette, the symbolic consort of rapacious, saber-rattling, buffoonish black men asserting their manhood, whether her jailbird boyfriend, her smooth-headed FBI drug-buster informant of a spiritual advisor; her grand-standing, pretending-to-be-professional unethically boisterous, so-called lawyers who have yet to establish "a single cognizable legal claim," and so forth.
It is this much that I grieve about, all told. The rest of the story is lost or irrelevant in the owrst of all possible ways.
(713)But the stories in the newspapers are no longer about Tawana anyway. They are all about black manhood and white justice – a contest of wills among her attorneys, the black community, and the New York State prosecutor’s office. Since Tawana’s statement implicated a prosecutor, an issue was the propriety of her case being handled through the usual channels rather than having a special unit set up to handle this and other allegations of racial violence. But even this issue was not able to hold center stage with all the thunder and smoke of raucous male outcry, curdling warrior accusations, the class and flash of political swords and shields – typified by Governor Cuomo’s gratuitous offer to talk to Tawana personally; by Al Sharpton’s particularly gratuitous statement that Tawana might show up at her mother’s contempt hearing because “Most children want to be in court to say good-bye to their mothers before they go to jail”. By television personality Phil Donahue’s interview with Glenda Brawley which he began with “No one wants to jump on your bones and suggest that you are not an honorable person but”; by the enlistment of the support of the Reverend Louis Farrakhan and a good deal of other anti-Semitic insinuation; by the mishandling and loss of key evidence by investigating authorities; by the commissioning of a self-styled Black Army to encircle Glenda Brawley on the courthouse steps; by the refusal of the New York Attorney General’s office to take seriously the request for an independent prosecutor; and by the testimony of an associate of Sharpton’s, a former police officer named Perry McKinnon, that neither Mason, Maddox, nor Sharpton believe Tawana’s story. (On television, I hear this latter story reported in at least three different forms: McKinnon says Tawana lied; McKinnon says Sharpton lied about believing Tawana’s story; and / or McKinnon says that Mason and Maddox made up the whole thing in order to advance their own political careers. Like a contest or a lottery with some drunken solomonic gameshow host at the helm, the truth gets sorted out by a call-in poll: Channel 7, the local ABC affiliate, puts the issue to its viewers. Do you believe Sharpton? Or do you believe McKinnon? I forgot to listen to the eleven o’clock news, when the winner and the weather were to have been announced.)
To me, the most ironic thing about this whole bad business - as well as the thread of wisdom which runs at the heart of the decision not to have Tawana Brawley testify - is that were she to have come out of her hiding and pursued trial in the conventional manner, I have no doubt that she would have undergone exactly what she did go through, in the courts and in the media; its just that without her, the script unfolded at a particularly abstract and fantastical level. But the story would be the same: wild black girl who loves to lie, who is no innocent, and whose wiles are the downfall of innocent, jaded, desperate white men; this whore-lette, the symbolic consort of rapacious, saber-rattling, buffoonish black men asserting their manhood, whether her jailbird boyfriend, her smooth-headed FBI drug-buster informant of a spiritual advisor; her grand-standing, pretending-to-be-professional unethically boisterous, so-called lawyers who have yet to establish "a single cognizable legal claim," and so forth.
2007년 9월 30일 일요일
Primary source for REA
Coca-Cola is one of the most recognized and well known product in the world.Coca Cola has a long history, and I thought this product might serve as a good cultural object.
My interest is in premedical studies.
I thought Coca-cola will serve as a good cultural object.
Coca-cola has been around the world, being a popular drink, for the last 120 years.
It was loved by many people around the world, but it also survived harsh criticism regarding health-related issues. Since my interest is in premedical studies, I think it will be interesting to find relationships between Coca-cola and health, health in children, teenagers, and older people. Organizations such as OCA, Organic Consumers Association, provide many professional opinions about health and Coke.
Upon visiting Coca-cola.com, I have noticed that it has many continents, including North America, Latin America, Europe, Asia, Africa, and South Pacific. I went to Asia-Korea, and North America-the United States. In Korea, a concept "well-being" is becoming more and more popular. Well-being refers to how one could maintain and improve his/her health. Consequently, I noticed immediately the menu that says, "find out how Coca-cola contributes to keeping promises with customers about health issues..." When I went to one in the United States, I found out that it is more focused on events on Coca-Cola, which now is a design contest, and music. I do not exactly know how that contributes to different cultural relationship among the continents, but I am sure it will be interesting to talk about them.
REA assignment
I think our assignment is to write a 12 page paper on interesting relationships I can find using and interconnecting various sources, primary and secondary. I need to find a primary source first, which will serve as a basis, a cultural object, for the essay throughout. And, I will need to find a secondary source, such as research, and find out what can properly and professionally support, criticize, add-on to the object I have chosen. Finding the relationships between the object and other sources will be easier because I have written a analysis essay which was all about finding relationships and interesting things off of the advertisement.
Additional primary sources part II
For another primary text, I have selected "Cindy Sherman," a book of photography. Cindy Sherman takes pictures of herself in settings that resemble "movie-like" atmosphere. Her pictures seem as if they were taken out directly from the particular scenes of a movie.
Some of the pictures I like the most are one with her staring at the phone sadly, as if she is waiting for a call from someone she misses, and one with her pretending to be dead on a bed, with clothes lying spread around her. I have selected this as my second primary text because I am interested in photography.
Some of the pictures I like the most are one with her staring at the phone sadly, as if she is waiting for a call from someone she misses, and one with her pretending to be dead on a bed, with clothes lying spread around her. I have selected this as my second primary text because I am interested in photography.
2007년 9월 27일 목요일
Finding Primary Sources Part II
"Gifted Hands" by Ben Carson, a well-respected neuro-sergeon in the nation, is a inspiring story that I would like to use as primary text. The subtitle of this book reads, "The true story of the amazing man who gives children a second chance at life." Ben Carson M.D. is well known for his succesful surgery on sham twins. He gives hope to children with his "gifted hands," that is mastered in using the scalpel. I think this will be a good primary text since my academic and carrer interest is related to this book.
Finding Primary Sources Part I
I have selected two primary sources, which are the following: IPod Speaker, and Wireless Keyboard.
My IPod Speaker is a Ipod compatible portable speaker that is white, and where the sound is delivered is grey colored. I has a port where any Ipod kind can be connected to. It has volume button and a power button.
My Wireless Keyboard, obviously, do not require any lines connected to the computer. It is white, with black letters on each button. Shortcut buttons are located on the top of the keyboard, which is silver, and they are buttons for purposes such as raising or lowering volumes, fast forwarding, booting the computer, sleeping the computer, and turning on the internet explorer.
What I like about the Ipod Speaker are that it can be used as a speaker for other sources of music, other than Ipod, and that it can be folded up that it takes very little space.
The wireless keyboard provides eleven useful shortcut buttons, and not having to connect lines to the computer makes this particular keyboard very appealing.
These two objects are fit for primary sources because they contain many details. Aside from what I wrote above, they both contain many other details, such as AC lines, small stand used to rest arms, and so forth.
My IPod Speaker is a Ipod compatible portable speaker that is white, and where the sound is delivered is grey colored. I has a port where any Ipod kind can be connected to. It has volume button and a power button.
My Wireless Keyboard, obviously, do not require any lines connected to the computer. It is white, with black letters on each button. Shortcut buttons are located on the top of the keyboard, which is silver, and they are buttons for purposes such as raising or lowering volumes, fast forwarding, booting the computer, sleeping the computer, and turning on the internet explorer.
What I like about the Ipod Speaker are that it can be used as a speaker for other sources of music, other than Ipod, and that it can be folded up that it takes very little space.
The wireless keyboard provides eleven useful shortcut buttons, and not having to connect lines to the computer makes this particular keyboard very appealing.
These two objects are fit for primary sources because they contain many details. Aside from what I wrote above, they both contain many other details, such as AC lines, small stand used to rest arms, and so forth.
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