Required Postscript:

Parental Care:



Coke company present Santa and the bear in the same profile and pose. This allows the company to still have the effectiveness that using Santa carried but eliminating limiting factors of using santa has.

Coke company also reveal sense of parental care in using both mascots in its ads, arousing urge to buy from adult consumers.

Santa and baby polar bears, on the other hand, are directed more toward children.

Watters does not discuss the limitation that santa had. I would like to discuss and analyze more on that.

So far, I have secondary sources written by creator of Santa character for Coke, and illustrated history of Coke and the book "Coca-Cola and America," that vastly discuss Coke's advertising strategies. So these pictures fit perfectly with those sources. I plan on finding more secondary sources on purpose of animation and strategies for seasonal ads.