I have three crudely chosen secondary sources:
1. Coca-Cola - An Illustrated History - Watters
2. The Coca-Cola Kid (DVD), starring Eric Roberts and Greta Scacchi (don't know whothey are :) 3. For God, Country, And Coca-Cola - Pandergrast
For the first secondary source, I have read the part "The Development of the
Distinctively Designed Coca-Cola Bottle." Very special and exclusive Coca-Cola
bottle is what lead Coca-Cola's "magic." At the time when Coca-Cola was inventing
its bottle, there existed many copies that tried to resemble Coca-Cola's bottle,
which at the time, was a generic straight bottle.
After a inner company feud regarding what color to use, which turned out to be amber
instead of clear, Coca-Cola Company finally got the specifications of the bottle
that is unique for Coca-Cola. The Company wanted "... a bottle which a person will
recognize as a Coca-Cola bottle even when he feels it int eh dark. The Coca-Cola
bottle should be so shaped that, even if broken, a person could tell at a glance
what it was" (Watters 83). How Coca-Cola Company got the special shape for its
bottle is very interesting. While finding the shape of Coca bean and Cola nut in
Britanica Encyclopedia, a company staff found out that, cacao bean, having similar
name to Coca bean, does have the bulged sides and ridges. This gave rise to the present Coca-Cola bottle. Following is a quote from happy, succesful members of Coca-Cola bottling family : "Put your hand around that - that old six-and-one-half-ounce bottle. You know what you've got in your hand. You get that aroma. There's nothing like it... (Watters 85).
I haven't watched this movie, but I believe it has something to do with boosting Coca-Cola sales in Austrailia's outback. This is a summary located on the back cover of the DVD.
"...is full of clever fun, lighthearted romance, and an enchanting Aussie-American charm! Ex-marine turned Coca-Cola marketing guru Becker (Roberts) is on a mission to boost sales in Australia when he discovers a dry spot in the outbak, where everyone is guzzling a homegrown brew - and not a drop of his company's cola! Determined to pop the top off his competitor, Becker tries to reason with the crafty soda maker but ends up falling for his free-spirited daughter (Scacchi) who really shakes things up. Will everything fizzle or end up in perfect harmony? The answer is a delightful blend of romance and comedy that's sure to refresh you!"
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Skip the movie, since it is a history of coke within a country that isn't quite the audience for the primary sources you've selected.
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